Case study

Beauty Market Online

Beauty Market Online is a multi brand Shopify store from Chemco, selling professional hair, skin, nail and foot care products from brands like Keragen, Spa Redi, Moda and Pro Nail. We work on the store and its operations alongside the Keragen store.

Beauty Market Online website project by Web Brick Studio

01 The challenge

Selling many brands and hundreds of products from one shared warehouse is complex. The store needed to stay fast and easy to browse while stock was shared with another Shopify store.

  • Shoppers needed to find products by category, brand and hair type.
  • Inventory had to stay in sync with the Keragen store.
  • Third party stock adjustments were being lost during syncs.
Beauty Market Online Shopify store homepage

02 Our solution

  • Shopping by need. Navigation built around how buyers search: by category, by brand and by hair type, plus gift and product collections.
  • Inventory source of truth. We diagnosed the shared inventory conflict and set up a central approach so adjustments are not overwritten.
  • Sync and channel fixes. Fixed the multi store sync settings and sales channel conflicts that affected product visibility.
  • Store improvements. Ongoing theme and storefront work to keep the store fast and clean.

03 The result

Beauty Market Online now runs as a clear multi brand store with reliable shared inventory, so buyers see accurate stock and the team spends less time fixing numbers by hand.

Live project · Shopify

beautymarketonline.com

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